HIGHLIGHTS OF
EXTERIOR RENOVATION PLAN
- Achieves silver LEED certification.
- Internal seismic upgrades will minimize impact to the signature concrete panels, complying with Historic Registry guidelines.
- Incorporates The Leonardo's "new ways of seeing" approach by using the building as a canvass, transforming it with banners, projection, art and science installations, etc.
NEW BRAND LAUNCHED
The Leonardo recently completed an overhaul of our identity system,
including a new logo, colors and patterns—as well as this beautiful new
website. Our new identity captures the excitement and opportunities The Leonardo will bring. Scroll right and see for yourself:
The backward “The” says several things: It is a nod to
our namesake, Leonardo da Vinci, who often wrote backwards in his notebooks.
It immediately tells people to expect something different, something new. It
gives people an immediate experience in “new ways of seeing.”
It invites you to “look again!”
The two
color palettes also reflect the unique nature of The Leonardo. The first
(gold, red and orange) is inspired by the Italian Renaissance, during
which Leonardo da Vinci developed his theories and created is
masterpieces. The second (green, blue and gray) is modern in nature and
encourages visitors to apply da Vinci’s thinking today.
FOUNDING PARTNER LOGOS
As part of this process, the logos for The Leonardo founding partners also got a facelift:
YOUTH CITY ARTWAYS
UTAH SCIENCE CENTER
CENTER FOR DOCUMENTARY ARTS
